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DataOctober 14, 20264 min read

Businesses Without a Website in Sweden: Data From 437 Listings (2026)

We checked 437 local business listings in Sweden while LeadSweep users scanned areas there. 23% had no website on their listing. Here's the breakdown by trade, what the data does and doesn't cover, and how to find the ones in your own town.

🇸🇪 The numbers

TradeListings checkedNo website
Barbers, Sundsvall8642%
Hair salons, Umeå10123%
Hair salons, Stockholm25017%
All listings43723%

Trades with at least 25 listings, ordered by how often they had no website. Scanned on 13 Oct 2026.

What this data covers

Hair salons and barbers in Umeå, Sundsvall and Stockholm, from three scans on one day. These are the areas and trades our users chose to scan, not a random sample of every business in Sweden, so treat the percentages as a guide to those markets.

“No website” means no website of their own: no link on the listing, or only a Facebook, Instagram or directory page. Some of those businesses have a site they never added, and a listed site can still be broken or out of date, which is often just as good a pitch. These numbers are what each scan measured as it ran. For a wider picture, see our study of 4,370 listings.

Searching in Sweden

  • Search in Swedish: “frisör”, “barberare”, “tandläkare”, “restaurang”, “elektriker”. LeadSweep understands local words, so you don't need the English one.
  • In Stockholm, search a district (“Södermalm”, “Kungsholmen”) rather than the whole city: a scan of a busy city covers the businesses nearest the centre.
  • Barbers were the most likely to have no website: 42% in Sundsvall. Hair salons were around one in five, fewer in central Stockholm.

More general advice is in how to search for better leads.

Check your town

Free, no account needed. One trade and one town:

Free check: how many have no website?

One kind of business, one town. No account needed. Search tips →

Other countries

See how many are waiting in your town

Create an account, type a town and a kind of business, and LeadSweep counts them for free. A plan then scans every one: website check, phone number, AI lead score and a drafted opening email.

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